As a smart freelancer or small business owner, you’re well aware of the necessity to have an established online presence. Usually, this means your website and several social platforms. It feels like there is an infinite amount of social media platforms to choose from nowadays. So, which one should you choose? Which platform is right for your business?

Although some may be similar, each platform is unique in the demographics they cater to. If you’re a social media beginner just getting a foot in the door, I generally recommend my clients focus on two main social media platforms to start…


In this day and age, if you don’t maintain a personable, authoritative social media presence for your business… well, it’s like you don’t have a business at all. Even if you own a traditional brick and mortar store and have established yourself within your community, growing an active social media audience can help you spread brand awareness thus tapping into an otherwise completely untapped market.

The thing is, growing a social media audience is difficult enough, and it doesn’t end there. If you truly want your brand to succeed, you need an active social media following. …

James Harkness

Social Media Manager | Digital Marketer | TikTok Content Creator | Self-Proclaimed Silly Goose

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